Equinoxe Records

Dark electro is a grim, minor-key branch of EBM and electro‑industrial that foregrounds ominous atmospheres, horror‑tinged sampling, distorted or whispered vocals, and tightly sequenced basslines. Compared with classic EBM, it is colder, more cinematic, and more psychologically intense, often evoking dystopia, body horror, and inner turmoil. The style typically runs between medium and club tempos, uses stark drum‑machine patterns, dissonant stabs, and evolving arpeggios, and layers foley/samples to create a claustrophobic soundstage. Production favors saturation, bit‑crushing, and dynamic filtering over glossy sheen, keeping the mix dark, dry, and immediate.

Electronic Body Music (EBM) is a post-industrial dance music style that fuses the stark textures and aesthetics of industrial and synth‑punk with propulsive, club‑ready rhythms. Built on sequenced, repetitive basslines, rigid 4/4 kick patterns, and clipped, military‑tight percussion, EBM favors mostly undistorted, barked or chanted vocals and confrontational, sometimes political or provocative themes. Its sound is physical and kinetic—designed for bodies on the dance floor—yet retains the minimalist, machine‑driven discipline of early industrial and new wave electronics.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Electronica is a broad, largely 1990s umbrella term for a spectrum of electronic music crafted as much for immersive, album‑oriented listening as for clubs and raves. It gathers elements from techno, house, ambient, breakbeat, IDM, and hip hop production, emphasizing synthesizers, drum machines, samplers, and studio experimentation. The sound can range from downtempo and atmospheric to hard‑hitting and breakbeat‑driven, but it typically foregrounds sound design, texture, and mood over strict dance‑floor utility. In the mid‑to‑late 1990s the term was used by labels and press—especially in the United States—to market and introduce diverse electronic acts to mainstream rock and pop audiences.

Gothic (often shortened to goth in a musical context) is a dark, atmospheric strain of post‑punk that emphasizes minor-key harmonies, bass-led grooves, and a brooding, romantic sensibility. It blends the stark urgency of punk with art-rock textural experimentation, icy new-wave synths, and lyrical themes drawn from gothic literature, existentialism, and melancholic introspection. Signature traits include chorus- and reverb-drenched guitars, prominent melodic basslines, steady drum-machine patterns, baritone or ethereal vocals, and a production aesthetic that favors space, echo, and nocturnal ambience. While closely associated with the UK goth subculture, the style quickly spread internationally, influencing parallel scenes such as dark wave, deathrock, and later gothic metal.

Synth-pop is a pop-oriented style that foregrounds the synthesizer as its primary instrument, often paired with drum machines and sequencers. It favors clean, melodic hooks, concise song structures, and a sleek, modernist sound that ranges from cool and minimal to lush and romantic. Emerging at the turn of the 1980s from the UK new wave and post-punk scenes, synth-pop leveraged affordable analog and then digital keyboards to bring electronic textures into the mainstream. Its sonic palette includes arpeggiated basslines, shimmering pads, bright leads, gated or machine-driven drums, and polished vocals that convey both futuristic detachment and emotional immediacy.

Wave is an internet-born electronic genre that emerged in the mid‑2010s, blending half‑time trap rhythms with ambient pads, emotive minor‑key harmony, and dubstep-informed sound design. It favors atmosphere and mood over maximal aggression, often pairing wide, reverb‑washed textures with weighty 808 subs and sparse melodic leads. Tracks typically sit around 120–140 BPM with a half‑time feel (60–70 BPM perceived), featuring crisp hi‑hat flicks, roomy snares on beat three, and long, cinematic builds and breakdowns. Vocals, when present, tend to be ethereal phrases or chopped one‑shots used as textures rather than full verses. While rooted in online communities and labels/collectives, Wave gradually crossed over to physical club spaces, maintaining a balance between headphone introspection and dancefloor momentum.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

Dark pop is a moody, minor‑key strain of pop that blends the hooks and structure of mainstream pop with the shadowy timbres of dark wave, trip hop, and alternative electronic music. It favors intimate, close‑mic vocals, cinematic ambience, and lyrics that explore vulnerability, power, and the unsettling edges of modern life. Production often leans on sub‑bass, sparse trap‑influenced drums, and glossy yet ominous synths, creating a high‑contrast sound that feels both confessional and theatrical. While radio‑friendly in form, dark pop emphasizes tension over euphoria: melodies linger in lower registers, harmonies use modal mixture, and textures deploy reverb, distortion, and sound‑design flourishes to evoke unease and melancholy.