IF THE KIDS Records

Chiptune (also called chip music or 8-bit music) is a style of electronic music created with, or emulating, the programmable sound generator (PSG) and FM chips found in vintage game consoles and home computers such as the NES/Famicom, Game Boy, Commodore 64 (SID), Amiga, Atari ST, and others. The sound palette is defined by simple waveforms (square/pulse, triangle, saw, noise), rapid arpeggios that imply chords on limited channels, pitch bends, duty-cycle modulation, and crunchy noise percussion. These constraints lend chiptune its bright, percussive, and highly melodic character, often evoking early video-game aesthetics. While originally utilitarian—music for games and computer demos—the approach evolved into a standalone art form. Contemporary chiptune spans pure hardware-authentic tracks and hybrid productions that blend chip timbres with modern synthesis, drums, vocals, and mixing techniques.

Crunk is a high-energy substyle of Southern hip hop built for clubs, arenas, and call-and-response crowd participation. It emphasizes booming 808 kick drums, aggressive snare/clap backbeats, and simple, chant-like hooks delivered by a lead rapper and a hypeman or group vocals. The production is stark and percussive: sub-bass 808s, handclaps, clattering hi-hats, and brash synth stabs or brass hits carry most of the weight, with very little harmonic movement. Tempos typically sit around 70–80 BPM in half-time (or 140–160 BPM double-time), creating a stomping, anthemic feel. Lyrically, crunk focuses on amping the crowd—party commands, fight music, and swagger—more than narrative storytelling. The word “crunk,” a Southern slang blend of “crazy” and “drunk,” reflects its rowdy, cathartic intent.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Electronica is a broad, largely 1990s umbrella term for a spectrum of electronic music crafted as much for immersive, album‑oriented listening as for clubs and raves. It gathers elements from techno, house, ambient, breakbeat, IDM, and hip hop production, emphasizing synthesizers, drum machines, samplers, and studio experimentation. The sound can range from downtempo and atmospheric to hard‑hitting and breakbeat‑driven, but it typically foregrounds sound design, texture, and mood over strict dance‑floor utility. In the mid‑to‑late 1990s the term was used by labels and press—especially in the United States—to market and introduce diverse electronic acts to mainstream rock and pop audiences.

Glitch hop blends the rhythmic foundations of hip hop with the sound-design ethos of glitch and IDM. It is characterized by half-time, head-nodding grooves, intricately edited drums, and meticulous digital processing such as stutter edits, bit-crushing, time-stretch artifacts, and granular slicing. Typically sitting around 80–110 BPM (often felt in half-time), the style emphasizes heavy, syncopated bass lines, swung percussion, and detailed micro-edits that create a "broken yet groovy" feel. While largely instrumental, it often incorporates vocal chops, turntable scratches, and foley textures to add human feel and narrative color.

House is a dance music genre that emerged in Chicago in the early 1980s, defined by a steady four-on-the-floor kick drum, off-beat hi-hats, soulful or hypnotic vocals, and groove-centric basslines. Typical tempos range from 118–130 BPM, and tracks are structured in DJ-friendly 16–32 bar phrases designed for seamless mixing. Drawing on disco’s celebratory spirit, electro-funk’s drum-machine rigor, and Italo/Hi-NRG’s synth-led sheen, house prioritizes repetition, tension-and-release, and communal energy on the dancefloor. Its sound palette often includes 808/909 drums, sampled or replayed disco/funk elements, filtered loops, piano/organ stabs, and warm, jazzy chords. Over time, house diversified into many substyles—deep house, acid house, French house, tech house, progressive house, and more—yet it remains a global foundation of club culture, known for emphasizing groove, inclusivity, and euphoria.

Punk rock is a fast, raw, and stripped‑down form of rock music that foregrounds energy, attitude, and the DIY ethic over technical polish. Songs are short (often 90–180 seconds), in 4/4, and driven by down‑stroked power‑chord guitars, eighth‑note bass, and relentless backbeat drumming. Vocals are shouted or sneered rather than crooned, and lyrics are direct, often political, anti‑establishment, or wryly humorous. Production is intentionally unvarnished, prioritizing immediacy and live feel over studio perfection. Beyond sound, punk rock is a culture and practice: independent labels, fanzines, all‑ages venues, self‑organized tours, and a participatory scene that values inclusivity, affordability, and self‑reliance.

Techno is a four-on-the-floor, machine-driven form of electronic dance music that emerged in mid-to-late 1980s Detroit. It is characterized by steady 4/4 kick drums, repetitive and hypnotic rhythmic patterns, synthetic timbres, and an emphasis on texture, groove, and forward momentum over elaborate harmony. Producers typically use drum machines, sequencers, and synthesizers to build layered percussion, pulsing basslines, and evolving motifs. While often dark and minimalistic, techno spans a wide spectrum—from soulful, futuristic Detroit aesthetics to hard, industrially tinged European strains—yet it consistently prioritizes kinetic energy for dancefloors and a sense of machine futurism.

Wonky is a lopsided, synth-forward strain of experimental hip hop and UK bass that emerged in the late 2000s. It is defined by off-grid, swaggering drum programming, rubbery sub-bass, and brightly detuned, pitch-bent lead synths that feel as if they wobble in and out of time. Producers often work around 70–80 BPM (or 140–160 BPM in half-time), using heavy swing, microtiming, and syncopation to create a drunken, stumbling groove. Sonically, it blends the head-nod of instrumental hip hop with the sound design sensibilities of IDM, the sub-weight of dubstep, and the neon melodicism associated with Bristol’s "purple" sound. The result is music that is both club-ready and headphone-detailed: playful yet moody, maximal in color but minimal in arrangement, and distinctly characterized by elastic rhythms and glossy, detuned synth textures.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

World music is a broad, industry-coined umbrella for traditional, folk, and contemporary popular styles from around the globe that fall outside the Anglo-American pop mainstream. The label emerged in the 1980s as a retail and marketing category to group diverse regional musics for international distribution. Musically, it spans acoustic and electric instrumentation; modal, pentatonic, and microtonal pitch systems; and rhythms ranging from cyclical grooves and polyrhythms to asymmetrical meters. While the term can obscure local specificity, it also facilitated cross-cultural collaboration, festivals, and recordings that brought regional genres to wider audiences.