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Description

MAD (often written as MAD movie in Japan) is a Japanese remix culture where creators cut, pitch, and resequence short vocal lines, sound effects, and music from anime, games, and pop media into rhythmically precise musical edits. While video editing is central, a distinct musical aesthetic emerged: high-tempo club rhythms (J-core and eurobeat), bright denpa hooks, chopped voice one-shots arranged into melodies, and frequent use of Vocaloid.

The resulting tracks are energetic, playful, and densely edited, emphasizing sync between transients in the audio and cuts in the video. In practice, MAD functions as a multimedia style, but the audio component has become recognizable enough to be treated as a genre with its own motifs, tempos, and arrangement norms.

History
Origins (early–mid 2000s)

MAD grew out of Japan’s anime music video (AMV) scene and fan-remix culture in the early 2000s. Hobbyists began micro-editing dialogue and sound effects into rhythmic patterns, aligning quick cuts with musical hits. Early tools like Windows Movie Maker and basic DAWs encouraged short, percussive edits.

Nico Nico Douga era (late 2000s)

The launch of Nico Nico Douga (2007) catalyzed the style. Viral medleys such as Kumikyoku Nico Nico Douga showcased rapid, meme-heavy sampling and tight audiovisual sync. Producers started pairing fast club tempos (eurobeat, J-core) and denpa hooks with cut-up character voices. Vocaloid songs and Touhou doujin remixes became common source material, cementing a colorful, maximalist sound.

2010s consolidation and cross-pollination

Through the 2010s, MAD techniques standardized: sliced one-shots for melodies, stuttered chops for fills, sidechained supersaw chords, and kick-driven builds and drops. Circles from the doujin and hardcore scenes (e.g., J-core, denpa) provided both techniques and audiences. The approach influenced and exchanged ideas with Western YTPMV communities, while remaining a distinctly Japanese meme-music form.

Legacy

By the late 2010s, MAD’s vocabulary—voice-chop leads, hyperactive fills, and tight cut-synchronization—was recognizable across anime meme remixes. Even outside video platforms, tracks bearing MAD’s rhythmic voice-chop melodies and high-BPM club backbones circulated within otaku and club-adjacent scenes.

How to make a track in this genre
Source and palette
•   Collect short, clean voice lines from anime/game dialogue and SFX; extract phonemes you can re-pitch as notes. •   Choose a bright, high-energy palette: J-core/eurobeat drums, supersaw leads, denpa-style hooks, and optional Vocaloid phrases.
Tempo, rhythm, and groove
•   Typical tempos range 150–175 BPM (J-core) or ~155–165 BPM (eurobeat). Keep drums punchy: solid 4-on-the-floor or driving DnB/J-core patterns. •   Quantize chopped syllables to 1/16 or 1/32 grids. Use stutters, gates, and rapid retriggers for fills. Layer claps and short snares on 2 and 4 for lift.
Harmony and melody
•   Write simple, uplifting progressions (I–V–vi–IV or IV–V–iii–vi variants). Supersaws or bright synth keys carry chords; sidechain to the kick. •   Build lead melodies from pitched vocal chops. Map syllables across a sampler, tune formants to keep intelligibility, and add light chorus/delay.
Arrangement
•   Intro with recognizable quote + riser; 8–16-bar build to a drop where voice-chops become the lead hook. •   Alternate drops and breakdowns; include a short bridge featuring a contrasting motif (e.g., a denpa call-and-response or half-time switch).
Sound design and mix
•   Use transient shapers and tight envelopes to make chops percussive. Layer white-noise risers and FX swells for transitions. •   Keep the mix bright and mid-forward so dialogue-chops cut through; control sibilance with de-essers; glue with gentle bus compression.
Visual sync (if producing a full MAD)
•   Cut video frames to drum hits and key melodic accents; use quick zooms, wipes, and on-beat text flashes. •   Prioritize clarity: ensure the most audible syllable coincides with the most readable on-screen action.
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Melodding was created as a tribute to Every Noise at Once, which inspired us to help curious minds keep digging into music's ever-evolving genres.