Gufeng (古风, literally “ancient style”) is a modern Chinese pop-adjacent style that evokes the sound-world, imagery, and poetics of premodern China. It blends traditional instruments, pentatonic melodies, and classical literary diction with contemporary songwriting, recording, and distribution practices.
Emerging largely from online communities and ACG (anime–comics–games/donghua) fandoms, Gufeng favors lyrical themes such as mountains-and-rivers landscapes, courtly romance, martial-arts chivalry, and historical fantasy. The production commonly combines guzheng, pipa, dizi, xiao, and erhu with soft pop arrangements, cinematic pads, and subtle electronic beats, resulting in a nostalgic yet fresh sound that is distinct from mainstream Mandopop.
Gufeng’s ancestry runs through several Chinese traditions. Early 20th‑century shidaiqu (3801) created a template for fusing Chinese melody and Western arranging, while Chinese opera (2468) and Chinese classical/traditional "guoyue" practices (2466, 2949) supplied modal colors, timbres, and vocal ornaments. In the 2000s, the mainstream Mandopop trend zhongguo feng (4155) popularized pop songs with traditional instrumentation and poetic imagery, paving the aesthetic runway for a more niche, internet-native style.
Gufeng crystallized in the 2010s within Chinese online platforms (e.g., 5sing, Baidu Tieba, Bilibili, later Netease Cloud Music and QQ Music). Independent singers, producers, and lyricists collaborated remotely, circulating singles and fan-made videos tied to wuxia/xianxia stories, ancient-themed games, and period dramas. This participatory ecosystem favored pen names, doujin circles, and rapid iteration, building a large, dedicated community distinct from the commercial Mandopop industry.
Artists emphasized pentatonic contours, heterophonic textures, and traditional instruments like guzheng, pipa, dizi, xiao, and erhu. Vocals used light, agile delivery with ornamental slides and grace notes. Lyrics drew on classical forms and imagery (jianghu, court poetry, seasonal cycles), often using archaizing diction or parallelism reminiscent of Tang/Song poetry. Production ranged from acoustic chamber textures to soft electronic backdrops.
By the late 2010s, Gufeng aesthetics crossed into game and drama OSTs and influenced mainstream pop arrangements. While remaining an internet-first scene, its sonic palette—ancient themes, gentle electronics, and cinematic folk timbres—became a recognizable hallmark across Chinese media.