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cloud rap

Cloud Rap

United States · 2010s

Chill Dreamy Sentimental Sad

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Description

Cloud rap is a hip hop microgenre defined by ethereal, reverb‑drenched textures, soft pads, and minimal drum programming that creates a floating, dreamlike atmosphere.

Beats tend to be sparse and space-conscious, with airy synths, distant vocal samples, and gentle 808s supporting raps that are often introspective, deadpan, or emotionally detached. The sound crystallized online in the early 2010s through platforms like DatPiff, Tumblr, and SoundCloud, pairing Southern rap rhythms with ambient and chillwave aesthetics.

Rather than virtuosic density, cloud rap prizes mood, negative space, and a sense of weightlessness, translating internet-era solitude and nostalgia into hazy, pastel-toned hip hop.

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Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Alternative Hip Hop

Alternative hip hop is a broad, eclectic wing of hip hop that prioritizes experimentation, left‑field aesthetics, and nonconformist subject matter over commercial formulas. It blends classic rap techniques with unconventional production, live instrumentation, genre cross‑pollination (jazz, funk, rock, electronic, reggae), and inventive songwriting. As a cultural stance, it often rejects narrow mainstream archetypes—embracing thoughtful lyricism, humor, Afrocentricity, social critique, and artistic playfulness—while keeping core elements of MCing, DJing, and sampling at the center.

Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Chillwave is a late-2000s microgenre of electronic pop characterized by hazy, retro-tinged synthesizers, lo‑fi textures, understated drum machines, and heavily processed, dreamlike vocals. Its sound evokes sun-faded nostalgia, often referencing 1980s synth-pop and soft rock atmospheres filtered through cassette hiss, chorus, and reverb. Built by bedroom producers during the blog era, chillwave prizes mood over virtuosity: gentle major-seventh harmonies, loop-friendly motifs, and sidechain‑pumped pads create a warm, gauzy drift. Visual and conceptual aesthetics—VHS artifacts, pastel palettes, palm trees, and memories of an endless summer—are integral to its identity.

Witch house is a dark, internet-born microgenre that blends chopped-and-screwed hip-hop rhythms with industrial, darkwave, and ambient textures. It favors slow, heavy, half-time beats; foggy pads; detuned synths; and down-pitched, reverb-drenched vocals. Aesthetically, it leans into occult and horror imagery—distorted crosses, triangles, Unicode glyphs, VHS haze—and a lo-fi, haunted atmosphere. Despite the name, it has little to do with house music; the term was partly tongue-in-cheek, pointing to its witchy, ritualistic vibe and the blog-era tendency to label micro-scenes. The sound is hypnotic and murky: burial-bell chimes, smeared choirs, granular artifacts, and blown-out 808s moving at a crawl (often 60–75 BPM). It sits between dark electronic traditions and slowed Southern rap, prioritizing mood and texture over virtuosity.

Trip hop is a downtempo, atmospheric fusion of hip hop rhythm and sampling techniques with the textures of dub, soul, jazz, and ambient music. Emerging from the Bristol scene in the early 1990s, it favors slow, head‑nodding breakbeats, deep bass, and cinematic sound design. The style is characterized by moody harmonies (often in minor keys), woozy tape- and vinyl-derived timbres, and liberal use of delay and reverb. Vocals frequently alternate between intimate, breathy singing and spoken word/rap, and lyrical themes tend toward noir, introspective, and melancholic subjects. Strings, Rhodes pianos, turntable scratches, and field recordings are common, creating a shadowy, filmic vibe.

Southern Hip Hop

Southern hip hop is a regional style of hip hop that arose across the American South and is defined by heavy 808 bass, syncopated drum programming, and a distinctive Southern drawl and slang. It blends club-ready rhythms with storytelling about regional pride, street realities, and everyday hustle. Sonically, it ranges from the minimalist, chant-driven energy of New Orleans bounce to the eerie, lo-fi darkness of early Memphis tapes and the syrupy, slowed textures of Houston’s chopped-and-screwed technique. In Atlanta, it incubated trap’s rolling hi-hats and sub-bass, while Miami pushed party-forward, bass-saturated tracks. The genre emphasizes powerful low end, catchy hooks, and call-and-response energy, and it fostered a strong independent label culture (No Limit, Cash Money) that shaped the modern rap business.

Dream pop is a subgenre of alternative and indie rock that emphasizes atmosphere, texture, and mood over traditional rock dynamics. It is characterized by shimmering, reverb-laden guitars, soft and often breathy vocals, steady but subdued rhythms, and lush harmonic beds created with chorus, delay, and ambient-style processing. Rather than building around riffs or virtuosity, dream pop prioritizes hypnotic repetition, impressionistic lyrics, and a sense of weightless drift, frequently drawing on neo-psychedelia and ambient aesthetics. Its canonical sound coalesced in the mid-1980s (especially around the 4AD label), and later intersected with and helped seed shoegaze and many subsequent bedroom- and internet-era pop styles.

Chopped And Screwed

Chopped and screwed is a hip-hop remix technique and regional style that slows songs down dramatically—often to around 60–70 BPM—and lowers the pitch, creating a syrupy, heavy-lidded feel. DJs then "chop" the audio by cutting, repeating, and stuttering phrases, adding backspins, brakes, and pauses to exaggerate groove and space. Pioneered in Houston, Texas by DJ Screw in the early 1990s, the sound is closely tied to car culture (SLABs) and the codeine-lean aesthetic. While originally rooted in mixtapes of Southern rap, the approach has since been applied to R&B, pop, and even electronic music, becoming a widely imitated post-production sensibility across the internet era.

Rap is a vocal music style built on the rhythmic, rhymed, and often improvised spoken delivery of lyrics over a beat. It emphasizes flow, cadence, wordplay, and narrative, and is commonly performed over sampled or programmed drum patterns and loops. Emerging from block parties and sound-system culture in the Bronx, New York City, rap became the core vocal expression of hip hop culture alongside DJing, breakdancing, and graffiti. While it is closely linked to hip hop, rap as a technique and genre has also crossed into pop, rock, electronic, and global regional scenes. Musically, rap favors strong drum grooves (breakbeats, 808 patterns), sparse harmony, and loop-based structures that foreground the MC’s voice. Lyrically, it spans party chants and battle brags to intricate internal rhymes, social commentary, reportage, and autobiography.

Hyphy is a high-energy subgenre of Bay Area hip hop that pairs booming 808s, sharp handclaps, and rubbery, minimal synth riffs with chant-driven hooks designed for the dancefloor and the car stereo. It emphasizes a rowdy, party-forward aesthetic—often with call-and-response vocals, group ad‑libs, and local slang—while keeping the musical backbone simple, bouncy, and relentlessly propulsive. Culturally, hyphy is inseparable from Northern California street culture of the late 1990s and 2000s: turf dancing, sideshows, and anthems celebrating Bay pride. Artists like Mac Dre, E‑40, and Keak da Sneak helped codify the sound and spirit, turning a regional movement into a national flashpoint in the mid‑2000s.

Underground Hip Hop

Underground hip hop is a loosely defined movement within hip hop culture that prioritizes artistic integrity, lyrical depth, and experimental or non-commercial production over mainstream trends. It is often associated with independent labels, DIY distribution, and regional scenes that cultivate distinctive aesthetics and voices. Musically, underground hip hop favors sample-rich, boom-bap or off-kilter drum programming, gritty textures, and unconventional song structures. Lyrically, it emphasizes complex wordplay, social commentary, personal storytelling, and abstract or avant-garde imagery. Culturally, it values community, crate-digging, and innovation, maintaining a skeptical stance toward commercial pressures.

Abstract Hip Hop

Abstract hip hop is a deliberately experimental, left-field branch of hip hop that emphasizes mood, texture, and unconventional structures over radio-oriented hooks. Beats are often off-kilter, skeletal, or rhythmically unstable, with heavy use of negative space, collage-like sampling, noise, and ambient wash. Production draws from IDM, illbient, trip hop, and dub, favoring granular edits, tape hiss, vinyl crackle, and detuned or atonal timbres. Vocals, when present, lean toward stream‑of‑consciousness poetics, surreal imagery, dense internal rhyme, and non-linear narrative, frequently eschewing traditional verse–chorus formats. The result is a challenging but evocative sound world—introspective, cinematic, and sometimes abrasive—that reshaped the possibilities of underground hip hop in the late 1990s and 2000s.

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