Paulo Ohana

Música campineira refers to the contemporary independent music made in and around Campinas (São Paulo state, Brazil). It is not a single codified style, but a city‑tagged scene that blends MPB songwriting, Brazilian rock, Tropicália’s exploratory spirit, indie rock/pop textures and a dose of samba‑rock and bossa rhythms. Because it is scene‑based, you will hear a spectrum that runs from intimate voice‑and‑guitar MPB and chamber‑pop projects to guitar‑driven indie rock, synth‑tinged bedroom pop and groove‑oriented bands. What unites it is a regional identity shaped by the city’s universities (notably UNICAMP), DIY venues, collectives, and small labels that foster collaboration and stylistic cross‑pollination.

New MPB (Nova Música Popular Brasileira in English usage) is a 2010s–2020s wave that refreshes classic MPB’s songwriting craft with indie, R&B, hip‑hop, and electronic production. It keeps the genre’s hallmark: sophisticated harmony, intimate vocals, and poetry‑forward lyrics in Portuguese. Sonically, you’ll hear nylon‑string guitars and Rhodes pianos beside drum machines, 808s, and warm synths. Rhythms nod to samba, bossa nova, baião, and funk carioca while embracing modern pop swing and hip‑hop backbeats. The result is stylish, urban, and contemporary—romantic and reflective, yet danceable and groove‑savvy.