Massiel

Yé-yé is a Francophone teen-pop movement of the early-to-mid 1960s that fused the brisk rhythms and guitar-driven verve of Anglo-American rock & roll and beat music with the melodic charm and lyrical sensibilities of French chanson. Characterized by bright melodies, succinct verse–chorus forms, handclaps and tambourines, and breathy, close-miked vocals, yé-yé celebrated youth culture, fashion, and flirtatious romance. Arrangements often blended twangy guitars and Farfisa/Vox organs with string or brass sweetening, while playful onomatopoeia and nonsense syllables (the titular “yé-yé”) emphasized its carefree, danceable spirit. The style flourished through radio and television, particularly around the Salut les copains scene, and produced enduring hits that remain touchstones of European pop history.