The Money Store

Claymation (clay animation) is a form of stop-motion animation in which characters, props, and environments are sculpted from clay or similarly pliable materials such as Plasticine, then photographed frame by frame to create the illusion of movement. Each frame captures a tiny repositioning of the clay model; when the frames are played in sequence, the figures appear to come alive. Claymation covers several sub-techniques, from fully articulated puppets built around wire or metal armatures, to clay painting (moving, smearing, and reshaping clay on a flat surface), and replacement animation (swapping pre-sculpted mouth shapes or entire heads). Beyond film and television, claymation became a signature look in commercials and music videos thanks to its tactile charm, squash-and-stretch expressiveness, and hand-made imperfections that audiences find personable and nostalgic.