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By 猫 シ Corp.
Albums
By 猫 シ Corp.
Shop @ Helsinki ショップ @ ヘルシンキ
April 22, 2016
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Mallsoft
Mallsoft is a subgenre of vaporwave that magnifies the sound and ambience of shopping malls, corporate lobbies, food courts, and retail soundtracks. It often loops, slows, and filters archival easy listening, smooth jazz, or library music to simulate the dreamlike experience of wandering an empty mall. The style foregrounds spatial illusion and consumer nostalgia: wide reverbs, distant PA announcements, and fountain or escalator noise create a glossy yet uncanny, hyper-commercial environment. Rather than rhythmic drive, mallsoft prioritizes mood, texture, and the sensation of endless browsing in a perpetually pristine retail space.
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Vaporwave
Vaporwave is an internet-born microgenre and visual aesthetic that repurposes late‑20th‑century commercial sound—mu zak, smooth jazz, soft rock, synth‑pop, city pop, and corporate training tapes—into hazy, slowed, and looped collages. Its sound foregrounds pitched‑down samples, heavy reverb, tape hiss, vinyl crackle, and dreamy pads to evoke a mood between satire and sincere nostalgia. Beyond music, vaporwave is inseparable from its graphic language: Greco‑Roman busts, Japanese text, retro operating systems, chrome logos, palm trees, neon gradients, and “mall culture” architecture. The result feels like a haunted shopping mall: part critique of consumer capitalism, part wistful memory of media and retail spaces from the 1980s–2000s. Tempos are typically slow (roughly 60–90 BPM), harmonies tend toward lush seventh and extended chords, and rhythms range from barely perceptible loops to minimal, gated drum programming. Many tracks are short, vignette‑like studies in texture and mood.
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Electronic
Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.
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Melodding was created as a tribute to
Every Noise at Once
, which inspired us to help curious minds keep digging into music's ever-evolving genres.