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By Virtual Mage
Albums
By Virtual Mage
Aether
August 21, 2020
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Genres
Mallsoft
Mallsoft is a subgenre of vaporwave that magnifies the sound and ambience of shopping malls, corporate lobbies, food courts, and retail soundtracks. It often loops, slows, and filters archival easy listening, smooth jazz, or library music to simulate the dreamlike experience of wandering an empty mall. The style foregrounds spatial illusion and consumer nostalgia: wide reverbs, distant PA announcements, and fountain or escalator noise create a glossy yet uncanny, hyper-commercial environment. Rather than rhythmic drive, mallsoft prioritizes mood, texture, and the sensation of endless browsing in a perpetually pristine retail space.
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Vaporwave
Vaporwave is an internet-born microgenre and visual aesthetic that repurposes late‑20th‑century commercial sound—mu zak, smooth jazz, soft rock, synth‑pop, city pop, and corporate training tapes—into hazy, slowed, and looped collages. Its sound foregrounds pitched‑down samples, heavy reverb, tape hiss, vinyl crackle, and dreamy pads to evoke a mood between satire and sincere nostalgia. Beyond music, vaporwave is inseparable from its graphic language: Greco‑Roman busts, Japanese text, retro operating systems, chrome logos, palm trees, neon gradients, and “mall culture” architecture. The result feels like a haunted shopping mall: part critique of consumer capitalism, part wistful memory of media and retail spaces from the 1980s–2000s. Tempos are typically slow (roughly 60–90 BPM), harmonies tend toward lush seventh and extended chords, and rhythms range from barely perceptible loops to minimal, gated drum programming. Many tracks are short, vignette‑like studies in texture and mood.
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Chillwave
Chillwave is a late-2000s microgenre of electronic pop characterized by hazy, retro-tinged synthesizers, lo‑fi textures, understated drum machines, and heavily processed, dreamlike vocals. Its sound evokes sun-faded nostalgia, often referencing 1980s synth-pop and soft rock atmospheres filtered through cassette hiss, chorus, and reverb. Built by bedroom producers during the blog era, chillwave prizes mood over virtuosity: gentle major-seventh harmonies, loop-friendly motifs, and sidechain‑pumped pads create a warm, gauzy drift. Visual and conceptual aesthetics—VHS artifacts, pastel palettes, palm trees, and memories of an endless summer—are integral to its identity.
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Electronic
Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.
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Instrumental
Instrumental is music created and performed without sung lyrics, placing the expressive weight on melody, rhythm, harmony, and timbre produced by instruments. As an umbrella practice it appears in many cultures, but its modern identity cohered in Baroque-era Europe when purely instrumental forms such as the sonata, concerto, and dance suites began to flourish. Since then, instrumental thinking—developing motives, structuring form without text, and showcasing timbral contrast—has informed everything from orchestral music and solo piano repertoire to post-rock, film scores, and beat-driven electronic styles. Instrumental works can be intimate (solo or chamber) or expansive (full orchestra), narrative (programmatic) or abstract (absolute music). The absence of lyrics invites listeners to project imagery and emotion, making the style a natural fit for cinema, games, and contemplative listening.
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Every Noise at Once
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