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By 猫 シ Corp.
Albums
By 猫 シ Corp.
Palm Mall
October 2, 2014
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Genres
Mallsoft
Mallsoft is a subgenre of vaporwave that magnifies the sound and ambience of shopping malls, corporate lobbies, food courts, and retail soundtracks. It often loops, slows, and filters archival easy listening, smooth jazz, or library music to simulate the dreamlike experience of wandering an empty mall. The style foregrounds spatial illusion and consumer nostalgia: wide reverbs, distant PA announcements, and fountain or escalator noise create a glossy yet uncanny, hyper-commercial environment. Rather than rhythmic drive, mallsoft prioritizes mood, texture, and the sensation of endless browsing in a perpetually pristine retail space.
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Vaporwave
Vaporwave is an internet-born microgenre and visual aesthetic that repurposes late‑20th‑century commercial sound—mu zak, smooth jazz, soft rock, synth‑pop, city pop, and corporate training tapes—into hazy, slowed, and looped collages. Its sound foregrounds pitched‑down samples, heavy reverb, tape hiss, vinyl crackle, and dreamy pads to evoke a mood between satire and sincere nostalgia. Beyond music, vaporwave is inseparable from its graphic language: Greco‑Roman busts, Japanese text, retro operating systems, chrome logos, palm trees, neon gradients, and “mall culture” architecture. The result feels like a haunted shopping mall: part critique of consumer capitalism, part wistful memory of media and retail spaces from the 1980s–2000s. Tempos are typically slow (roughly 60–90 BPM), harmonies tend toward lush seventh and extended chords, and rhythms range from barely perceptible loops to minimal, gated drum programming. Many tracks are short, vignette‑like studies in texture and mood.
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Ambient
Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.
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