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By Kate NV
Albums
By Kate NV
для FOR
June 22, 2018
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Genres
Utopian Virtual
Utopian virtual is an online-born microgenre that recreates the glossy optimism of late‑20th‑century futurism and corporate media. Instead of relying on chopped samples like much vaporwave, producers write original cues that sound like in‑house ‘90s corporate BGM, software demos, tech‑expo reels, and promotional VHS soundtracks. The palette leans deliberately "tacky": General MIDI and ROMpler presets, glassy digital bells, airy synth brass, smooth-jazz pads, and bright slap or fretless bass. The result is a clean, hyper-synthetic sheen that suggests a frictionless corporate future—equal parts sincere nostalgia and gently uncanny pastiche.
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Experimental
Experimental music is an umbrella term for practices that prioritize exploration, process, and discovery over adherence to established genre norms. It embraces new sound sources, nonstandard tuning systems, indeterminacy and chance operations, graphic and open-form scores, extended techniques, and technology-led sound design (tape, electronics, computers, and live processing). Rather than a single style, it is a methodology and ethos: testing hypotheses about sound, structure, and performance, often blurring boundaries between composition, improvisation, sound art, and performance art. Listeners can expect unfamiliar timbres, unusual forms, and an emphasis on how music is made as much as the resulting sound.
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Pop
Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.
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Electronic
Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.
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Melodding was created as a tribute to
Every Noise at Once
, which inspired us to help curious minds keep digging into music's ever-evolving genres.