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By Marcos Antônio
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By Marcos Antônio
Diamante Vol 2
September 7, 2019
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Jovem Guarda
Jovem Guarda is a Brazilian youth-oriented pop-rock movement that emerged in the mid-1960s, popularized by the TV program of the same name hosted by Roberto Carlos, Erasmo Carlos, and Wanderléa. Musically, it blends early rock and roll, Merseybeat, surf rock, yé-yé, and teen pop sensibilities with Portuguese lyrics and catchy, danceable rhythms. Often called iê‑iê‑iê in Brazil (a play on the Beatles’ “yeah‑yeah‑yeah”), the style is marked by simple, major‑key melodies, jangly and twangy electric guitars, handclaps, driving backbeats, and themes about love, fashion, cars, and youth culture. It helped normalize electric instruments and a pop‑rock aesthetic in Brazilian mainstream media during the 1960s.
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