NLV Records

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Breakbeat is an electronic dance music style built around syncopated, sampled drum "breaks" rather than a straight four-on-the-floor kick. Producers chop, loop, and rearrange classic drum breaks (such as the Amen, Apache, and Think breaks) to create swung, shuffling rhythms with strong backbeat accents. Emerging from the UK rave continuum, breakbeat draws heavily on hip hop’s sampling culture and electro’s machine-funk, while adopting house/acid-house sound design and club-focused arrangements. Tempos most commonly sit between 125–140 BPM (though broader ranges occur), featuring heavy sub-bass, crunchy snares, and edits/fills that propel dancefloors without relying on a 4/4 kick. As a scene, "breaks" spans everything from big-room, party-leaning grooves to techy, nu skool textures and regional variants like Florida breaks. It also functions as a foundational rhythmic vocabulary that informed jungle and drum and bass, and it underpins much of modern bass music.

Club is an umbrella style of mainstream dance music crafted primarily for nightclub sound systems and DJ-centric environments. It emphasizes steady four-on-the-floor rhythms, prominent basslines, repetitive hooks, and builds/drops designed to energize a dance floor. While it borrows from house, techno, disco, italo-disco, freestyle, and electro, Club prioritizes immediacy and crowd response over subcultural purity. Tracks are arranged for mixing, extended grooves, and vocal refrains that translate well to peak-time moments. In radio or chart contexts, "club" often denotes dance-forward pop or DJ-led productions tailored for mass club play.

Dance (as a broad, mainstream club- and radio-oriented style) is pop-leaning music designed primarily for dancing, characterized by steady, driving beats, catchy hooks, and production that translates well to nightclubs and large sound systems. It emerged after disco, blending four-on-the-floor rhythms with electronic instrumentation and pop songwriting, and it continually absorbs elements from house, techno, Hi-NRG, synth-pop, and later EDM. Tempos commonly fall between 110–130 BPM, vocals often emphasize memorable choruses, and arrangements are structured for both club mixing and mass appeal.

Dance-pop is a mainstream-oriented pop style built for both radio and the dancefloor. It blends hook-driven songwriting with club-ready rhythms, typically using a steady four-on-the-floor kick, bright synthesizers, and punchy, polished production. Tempos usually sit in the 110–128 BPM range, and arrangements emphasize memorable choruses, clear verses and pre-choruses, and concise structures suitable for radio edits. Compared with club genres like house or techno, dance-pop prioritizes song form, vocal presence, and accessible harmonies, while still retaining an energetic groove. The sound palette often includes layered synths, sampled or electronic drums, tight bass lines, ear-catching toplines, and modern production techniques such as sidechain compression and stacked vocal harmonies.

EDM (Electronic Dance Music) refers to the mainstream, festival-oriented wave of electronic dance styles that rose to global prominence in the early 2010s. It emphasizes high-energy drops, ear-catching toplines, and crowd-pleasing arrangements designed for large stages and mass audiences. Musically, EDM typically sits around 124–130 BPM with a strong four-on-the-floor kick, wide supersaw leads, bright plucks, and heavily sidechained pads and basses for a pumping feel. Tracks are structured around tension-and-release: intros and builds lead to explosive drops, followed by breakdowns that rebuild energy. Vocals and pop-style songwriting frequently appear, enabling crossover success on radio and streaming platforms.

Electro is an early 1980s machine-funk style built around drum machines (especially the Roland TR-808), sequenced basslines, and a futuristic, robotic aesthetic. It emphasizes syncopated rhythms, sparse arrangements, and timbres drawn from analog and early digital synthesizers. Vocals, when present, are often delivered via vocoder or rap-style chants, reinforcing a sci‑fi, cyborg persona. Electro’s grooves powered breakdance culture, and its sonic palette—crisp 808 kicks, snappy snares, dry claps, cowbells, and squelchy bass—became foundational to later techno and bass music.

Electro house is a high-energy branch of house music characterized by distorted, buzzing bass leads, crisp four‑on‑the‑floor drums, and dramatic, festival-ready drops. It typically runs around 125–130 BPM, favoring aggressive, sawtooth-based synth timbres, heavy sidechain compression, and big, riff-like hooks over lush chord progressions. Production emphasizes powerful low-end, gritty midrange textures, noise sweeps and risers, and tightly structured builds and breakdowns that set up explosive drops. While rooted in house and electro traditions, its sound design borrows from techno’s intensity and big beat’s punch, resulting in a bold, modern, and club-focused aesthetic.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Electronica is a broad, largely 1990s umbrella term for a spectrum of electronic music crafted as much for immersive, album‑oriented listening as for clubs and raves. It gathers elements from techno, house, ambient, breakbeat, IDM, and hip hop production, emphasizing synthesizers, drum machines, samplers, and studio experimentation. The sound can range from downtempo and atmospheric to hard‑hitting and breakbeat‑driven, but it typically foregrounds sound design, texture, and mood over strict dance‑floor utility. In the mid‑to‑late 1990s the term was used by labels and press—especially in the United States—to market and introduce diverse electronic acts to mainstream rock and pop audiences.

Experimental electronic is an umbrella term for electronic music that foregrounds exploration and innovation over convention. It treats the studio, computer, and synthesizer as laboratories, using techniques such as tape manipulation, modular and software synthesis, feedback systems, granular and spectral processing, algorithmic/generative composition, circuit-bending, and field recording. Rather than regular song forms or dancefloor functionality, it prioritizes timbre, texture, space, and process. Structures may be nonlinear or open-form; harmony is often non-functional or drone-based; rhythm can be free, irregular, or machine-deconstructed. The style overlaps with electroacoustic music, sound art, industrial, ambient, and noise while continually interfacing with club culture and contemporary art contexts.

Future bass is a melodic, drop-focused style of electronic dance music built around lush, detuned saw-tooth chords, dramatic swells, and emotive, pop- and R&B-leaning progressions. It typically runs at 70–90 BPM (or 140–180 BPM in double-time), uses trap-inspired drums (808 kicks, crisp snares on the third beat, syncopated hi-hats), and features heavy sidechain compression for a breathing, "pumping" feel. Producers often layer shimmering supersaws, pitch-automated leads, and chopped/pitched vocal snippets to create euphoric, weightless drops that contrast with airy verses and cinematic builds. A hallmark is its glossy, future-leaning sound design—gliding chords, LFO modulation, wide stereo images—paired with catchy, sentimental melodies that make it equally club-ready and radio-friendly.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

House is a dance music genre that emerged in Chicago in the early 1980s, defined by a steady four-on-the-floor kick drum, off-beat hi-hats, soulful or hypnotic vocals, and groove-centric basslines. Typical tempos range from 118–130 BPM, and tracks are structured in DJ-friendly 16–32 bar phrases designed for seamless mixing. Drawing on disco’s celebratory spirit, electro-funk’s drum-machine rigor, and Italo/Hi-NRG’s synth-led sheen, house prioritizes repetition, tension-and-release, and communal energy on the dancefloor. Its sound palette often includes 808/909 drums, sampled or replayed disco/funk elements, filtered loops, piano/organ stabs, and warm, jazzy chords. Over time, house diversified into many substyles—deep house, acid house, French house, tech house, progressive house, and more—yet it remains a global foundation of club culture, known for emphasizing groove, inclusivity, and euphoria.

Hyperpop is an internet-native pop movement known for its maximalist sound design, pitch-shifted vocals, and frenetic genre collisions. It exaggerates pop tropes—ultra-bright synths, hard-clipping drums, sugary hooks—then smashes them together with elements of club music, trap, and experimental electronica. The style favors hyper-synthetic timbres, extreme processing (auto‑tune, formant shifting, heavy sidechaining, distortion), and abrupt structural left turns. Lyrically, it swings between irreverent internet humor and disarmingly sincere confessions, often reflecting online identity, queerness, and hyper-modern life. Although diverse, the common thread is a playful, self-aware push of pop to surreal, high-saturation extremes.

Jersey club is a high-energy, club-oriented dance music from Newark, New Jersey that evolved in the early 2000s. It is known for punchy three-kick patterns, chopped vocal stabs, stop‑and‑go drops, and a relentless, call‑and‑response party ethos. Typically around 130 BPM, the sound blends house and breakbeat drum programming with hip‑hop sampling aesthetics. Producers often flip R&B hooks, sprinkle in signature effects (notably the "bed squeak" timbre popularized in 2000s rap), and build arrangements around short, repeatable phrases designed for coordinated dance routines.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Rap is a vocal music style built on the rhythmic, rhymed, and often improvised spoken delivery of lyrics over a beat. It emphasizes flow, cadence, wordplay, and narrative, and is commonly performed over sampled or programmed drum patterns and loops. Emerging from block parties and sound-system culture in the Bronx, New York City, rap became the core vocal expression of hip hop culture alongside DJing, breakdancing, and graffiti. While it is closely linked to hip hop, rap as a technique and genre has also crossed into pop, rock, electronic, and global regional scenes. Musically, rap favors strong drum grooves (breakbeats, 808 patterns), sparse harmony, and loop-based structures that foreground the MC’s voice. Lyrically, it spans party chants and battle brags to intricate internal rhymes, social commentary, reportage, and autobiography.

Bass music is an umbrella term for a family of UK-born electronic styles that foreground powerful low-end frequencies and broken, syncopated rhythms. Emerging in the late 2000s as the borders between dubstep, UK garage, grime, and drum & bass blurred, it emphasizes sub-bass design, percussive swing, and sound-system impact. Rather than a single formula, bass music describes a fluid scene where producers pull from 2-step shuffle, jungle breakbeats, dub space, and house tempos to create tracks that are equally at home on underground dance floors and on headphones. Hallmarks include heavy mono sub at 40–60 Hz, half-time/ off-kilter grooves, skeletal arrangements, and judicious use of delay, reverb, and modulation.