EMI Music Sweden AB

Folk is a song-centered acoustic tradition rooted in community storytelling, everyday life, and social history. It emphasizes clear melodies, simple harmonies, and lyrics that foreground narrative, protest, and personal testimony. As a modern recorded genre, folk coalesced in the early-to-mid 20th century in the United States out of older ballad, work song, and rural dance traditions. It typically features acoustic instruments (guitar, banjo, fiddle, mandolin, harmonica), strophic song forms, and participatory singing (choruses, call-and-response).

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Schlager is a European popular music style characterized by catchy melodies, simple verse–chorus forms, and emotionally direct lyrics that foreground love, sentimentality, everyday life, and feel‑good escapism. It is typically sung in German, but also thrives in Swedish, Dutch, and other European languages, and favors bright, polished production, sing‑along choruses, and frequent key changes (notably a climactic final‑chorus modulation). Rhythmically steady, mid‑tempo 4/4 grooves support memorable hooks, while arrangements draw on orchestral colors (strings, brass), light pop rhythm sections, and, in later decades, disco, synth‑pop, and dance‑pop textures. Stylistically, Schlager sits between traditional pop and mainstream light entertainment, bridging pre‑rock European song traditions with modern pop presentation.

Surf rock is a guitar-driven rock style that emerged in early-1960s Southern California, defined by spring-reverb-drenched electric guitars, rapid tremolo picking, and pounding backbeats that evoke the motion of ocean waves. The genre has two intertwined strands. Instrumental surf emphasizes minor keys, exotic/Mediterranean and Middle Eastern scales, staccato melodies, and clean-but-bright tones from Fender-style guitars and amps. Vocal surf layers rich, Beach Boys–style harmonies and teen-oriented lyrics about surfing, cars, and summer life onto rock-and-roll foundations. Hallmarks include the "drip" of outboard spring reverb tanks, snare- and tom-heavy drum patterns, driving bass ostinatos, and melodic lead lines that favor open strings and fast alternate picking. The result is energetic, danceable music that is both sun-soaked and slightly otherworldly.

Light music is a tuneful, accessible form of orchestral music designed for immediate appeal and vivid imagery rather than large-scale symphonic development. Pieces are typically short (3–6 minutes), melodically memorable, and often programmatic, with descriptive titles that evoke places, scenes, or moods. Growing out of late-Romantic salon pieces, operetta, parlour music, and music-hall traditions, the style flourished in the first half of the 20th century—especially in Britain—through radio, cinema, and newsreels. It emphasizes clear orchestration, agreeable harmonies, graceful rhythms (marches, waltzes, galops), and colorful instrumental touches (harp, celesta, glockenspiel) that paint concise musical vignettes. Although sometimes conflated with easy listening, light music is typically performed by a classical-style orchestra, maintaining symphonic craftsmanship while prioritizing charm, clarity, and character over complexity.