El Cartel Records

Latin (as a genre label) is a broad umbrella used by the recording industry to categorize popular music rooted in Latin America, the Caribbean, and the Iberian world, often characterized by syncopated Afro-diasporic rhythms, dance-forward grooves, and lyrics primarily in Spanish or Portuguese. As a marketplace category that took shape in the mid-20th century United States, it gathers diverse traditions—Afro-Cuban, Brazilian, Mexican, and Caribbean styles—into a shared space. In practice, "Latin" spans everything from big-band mambo and bolero ballads to contemporary pop, rock, hip hop, and dance fusions produced by artists of Latin American heritage.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Mambo is a Cuban dance music style that crystallized in the late 1930s from danzón and son montuno, then exploded internationally in the 1940s and 1950s. It is characterized by layered syncopations under the Afro‑Cuban clave, driving bass tumbaos, piano montunos, and powerful antiphonal horn riffs known as moñas or "mambo" sections. In its classic big‑band form, mambo blends Cuban rhythmic vocabulary with jazz and swing arranging, featuring trumpets, trombones, and saxophones over a rhythm section of congas, bongos, timbales, cowbell, bass, and piano. The result is high‑energy, riff‑driven music built for social dancing and floor‑filling excitement.

Reggaeton is a contemporary urban dance music that blends the dembow rhythm of Jamaican dancehall with hip hop’s MC culture and Caribbean–Latin melodic sensibilities. Its hallmark is the propulsive, syncopated “dembow” drum pattern, typically around 85–100 BPM (often felt in half-time), which powers energetic verses and catchy, sung hooks. Lyrically, reggaeton is most often in Spanish or Spanglish and centers on dance, nightlife, flirtation, romance, and street life, with a performance style that alternates between rapped bars and melodic chorus lines. Production emphasizes tight, punchy drums, rolling 808 sub-bass, percussive plucks or stabs, and bright, hook-forward toplines—crafted for the club and tailored for crowd participation and perreo.

Salsa is a pan–Latin dance music forged primarily in New York City by Puerto Rican, Cuban, and other Caribbean diasporas. It synthesizes Afro‑Cuban rhythmic blueprints, Puerto Rican bomba and plena, jazz harmony, big‑band horn writing, and Nuyorican street culture into a tightly arranged yet improvisation‑friendly style. The music lives on the clave (either 2‑3 or 3‑2), with layered percussion (congas, bongó, timbales, cowbell, güiro, maracas), a tumbao bass that anticipates the beat, and piano montuno guajeos that interlock with the rhythm section. Call‑and‑response vocals (coro/pregón), punchy horn mambos and moñas, and instrumental solos energize the montuno section. Tempos range from medium to fast in 4/4, optimized for social dancing (commonly “on1” or “on2”). Across decades, salsa has branched into harder, percussion‑forward “salsa dura,” smoother “salsa romántica,” and regional scenes in Puerto Rico, Venezuela, and Colombia, while continuing to influence—and be influenced by—neighboring tropical and jazz idioms.