Deadbeat Records

Cloud rap is a hip hop microgenre defined by ethereal, reverb‑drenched textures, soft pads, and minimal drum programming that creates a floating, dreamlike atmosphere. Beats tend to be sparse and space-conscious, with airy synths, distant vocal samples, and gentle 808s supporting raps that are often introspective, deadpan, or emotionally detached. The sound crystallized online in the early 2010s through platforms like DatPiff, Tumblr, and SoundCloud, pairing Southern rap rhythms with ambient and chillwave aesthetics. Rather than virtuosic density, cloud rap prizes mood, negative space, and a sense of weightlessness, translating internet-era solitude and nostalgia into hazy, pastel-toned hip hop.

Emo rap blends the confessional lyricism and melodic sensibility of emo and pop‑punk with the rhythms, production techniques, and flows of contemporary hip hop and trap. Songs often feature sung‑rap deliveries, heavy use of Auto‑Tune, minor‑key progressions, guitar loops or samples, and 808‑driven drums. Themes typically center on heartbreak, loneliness, anxiety, substance use, and self‑reflection, presented in direct, diary‑like writing. The sound crystallized on platforms like SoundCloud, where artists embraced lo‑fi aesthetics, short song lengths, and highly personal cover art and branding. Emo rap’s crossover appeal brought rock textures back into mainstream rap and helped pave paths for a new wave of genre‑fluid pop, punk‑rap energy, and internet‑native micro‑scenes.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Lo-fi is a music aesthetic and genre defined by an embrace of audible imperfections—tape hiss, clipping, room noise, distorted transients, and uneven performance—that would be treated as errors in high-fidelity recording. Emerging from the DIY ethos of American indie and punk scenes, lo-fi turns budget constraints and home-recording limitations into a signature sound. Songs are often intimate, direct, and unvarnished, prioritizing immediacy and personality over polish. Typical lo-fi recordings use 4-track cassette or similarly modest setups, simple chord progressions, and understated vocals, spanning rock, folk, pop, and experimental approaches while retaining a homemade warmth and nostalgic patina.

Lo-fi hip hop is a mellow, sample-driven offshoot of hip hop that emphasizes warm, imperfect textures, simple loops, and relaxed grooves over virtuosic rapping or dense production. Producers often foreground tape hiss, vinyl crackle, and bit-depth artifacts to evoke a cozy, worn-in feeling that complements the genre’s minimal, repetitive structures. Built from boom-bap drum programming, jazzy chord progressions, and short melodic motifs, lo-fi hip hop typically functions as instrumental background music for reading, studying, or unwinding. Its aesthetics are closely tied to internet culture—especially 24/7 livestreams and anime-inspired visuals—making it one of the most recognizable “ambient hip hop” sounds of the streaming era.

Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.

Underground hip hop is a loosely defined movement within hip hop culture that prioritizes artistic integrity, lyrical depth, and experimental or non-commercial production over mainstream trends. It is often associated with independent labels, DIY distribution, and regional scenes that cultivate distinctive aesthetics and voices. Musically, underground hip hop favors sample-rich, boom-bap or off-kilter drum programming, gritty textures, and unconventional song structures. Lyrically, it emphasizes complex wordplay, social commentary, personal storytelling, and abstract or avant-garde imagery. Culturally, it values community, crate-digging, and innovation, maintaining a skeptical stance toward commercial pressures.

Rap is a vocal music style built on the rhythmic, rhymed, and often improvised spoken delivery of lyrics over a beat. It emphasizes flow, cadence, wordplay, and narrative, and is commonly performed over sampled or programmed drum patterns and loops. Emerging from block parties and sound-system culture in the Bronx, New York City, rap became the core vocal expression of hip hop culture alongside DJing, breakdancing, and graffiti. While it is closely linked to hip hop, rap as a technique and genre has also crossed into pop, rock, electronic, and global regional scenes. Musically, rap favors strong drum grooves (breakbeats, 808 patterns), sparse harmony, and loop-based structures that foreground the MC’s voice. Lyrically, it spans party chants and battle brags to intricate internal rhymes, social commentary, reportage, and autobiography.