FAX Records

Amapiano is a South African house offshoot defined by deep, airy pads, jazzy chord voicings, and the signature "log drum" bass that carves syncopated, percussive patterns through the low end. Emerging from Gauteng townships, it favors mid-tempo grooves (typically 108–114 BPM), minimal four-on-the-floor kicks, and richly layered percussion—shakers, congas, rimshots—leaving generous space for melodic piano riffs and soulful vocals. The overall mood is warm, hypnotic, and communal, designed as much for social spaces and dance circles as for late-night listening. Amapiano marries the street-level grit and swing of kwaito and Pretoria’s bacardi house with the smoothness of deep house and the harmonic language of jazz, resulting in a style that is both understated and irresistibly danceable.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

R&B (Rhythm and Blues) is a vocal- and groove-centered popular music tradition that blends blues tonality, jazz harmony, and gospel-inflected singing with a steady backbeat. It emphasizes expressive lead vocals, call-and-response, lush harmonies, and danceable rhythms. From its 1940s roots in African American communities to its later evolutions, R&B has continually absorbed and reshaped surrounding sounds—from jump blues and swing in the early days to soul, funk, hip hop, and electronic production in the contemporary era. Today, R&B ranges from intimate, slow-burning ballads to club-ready tracks, all tied together by a focus on feel, melody, and vocal performance.

Afrobeats (plural) is a contemporary West African pop umbrella that blends indigenous Nigerian and Ghanaian rhythms with global Black music—especially dancehall, hip hop, R&B, and highlife. Typical tracks sit in the mid‑tempo 95–115 BPM range and feature syncopated, polyrhythmic drum programming (shakers, rimshots, congas, talking drum), rubbery sub‑bass lines, bright synths, and guitar licks that recall highlife. Vocals are melodic and hook‑driven, often delivered in a fluid mix of English, Nigerian Pidgin, Yoruba, Twi, or other local languages, with call‑and‑response refrains tailored for dance floors. Distinct from Fela Kuti’s Afrobeat (singular), Afrobeats prioritizes songcraft, club‑ready grooves, and pop structures. It travels easily across diasporas, seamlessly absorbing UK club influences and Caribbean cadence while maintaining unmistakably West African rhythmic DNA.