SoBelow Records

Alternative hip hop is a broad, eclectic wing of hip hop that prioritizes experimentation, left‑field aesthetics, and nonconformist subject matter over commercial formulas. It blends classic rap techniques with unconventional production, live instrumentation, genre cross‑pollination (jazz, funk, rock, electronic, reggae), and inventive songwriting. As a cultural stance, it often rejects narrow mainstream archetypes—embracing thoughtful lyricism, humor, Afrocentricity, social critique, and artistic playfulness—while keeping core elements of MCing, DJing, and sampling at the center.

Alternative pop is a strand of pop music that keeps the melodic accessibility of mainstream pop while foregrounding unconventional songwriting, left‑field production, and an indie or art‑driven sensibility. It often blends acoustic and electronic timbres, juxtaposes intimate vocals with textural sound design, and favors mood, concept, and experimentation over radio‑formula structures. Hooks remain central, but they may sit within atypical forms, lo‑fi palettes, off‑kilter rhythms, or cinematic arrangements. Lyrically, alternative pop tends toward introspection, ambiguity, and subcultural reference points, addressing identity, technology, and contemporary alienation as frequently as classic pop themes like romance.

Barbershop is a four-part, a cappella vocal harmony style built around a lead melody with tenor, baritone, and bass parts that lock chords to create "ringing" overtones. Its hallmark sound emphasizes dominant-seventh-rich harmony, homophonic textures, and expressive devices such as swipes, echoes, and tag endings. The repertoire traditionally draws on late-19th- and early-20th-century American popular songs, with lyrical themes that are romantic, sentimental, or humorous. Performance values center on unified vowels, precise tuning (often approaching just intonation), balanced resonance, and coordinated interpretation.

Conscious hip hop is a lyrical-driven branch of hip hop that foregrounds social commentary, political awareness, community uplift, and personal reflection. Rather than centering on party themes or braggadocio, it emphasizes messages about inequality, identity, justice, and everyday realities. Musically, the style tends to favor boom‑bap rhythms, soulful or jazz-inflected sampling, and stripped, head‑nod grooves that leave space for the words. While the sound palette can range from warm, sample-based beats to modern, cinematic production, the core value remains the same: clear, purposeful storytelling that aims to inform, provoke thought, and inspire change.

East Coast hip hop is a regional style of hip hop that emerged in New York City and the surrounding Northeastern United States. It is characterized by complex lyricism, dense rhyme schemes, gritty urban storytelling, and sample-heavy production that draws from funk, soul, and jazz records. Rhythmically, the sound is often associated with "boom-bap" drum patterns—hard-hitting kicks and crisp snares at moderate tempos—alongside chopped breakbeats, basslines, and DJ techniques such as scratching. The approach places the MC’s voice, cadence, and wordplay at the center, while the producer crafts a textured, crate-dug backdrop. Culturally, East Coast hip hop foregrounds authenticity, social commentary, and competitive MCing, while its crews and collectives (from Juice Crew to Native Tongues and Wu-Tang Clan) helped define hip hop’s golden age and set standards for lyrical excellence and sample-based beatmaking.

Futurepop is a melodic, club‑oriented fusion of EBM, synth‑pop, and trance that emerged from the European goth/industrial scene in the late 1990s. It features four‑on‑the‑floor rhythms (typically 128–136 BPM), driving side‑chained basslines, bright trance‑style arpeggios, wide supersaw leads, and lush pads, all supporting emotive, often baritone, clean vocals. The songwriting favors anthemic choruses and clear verse–pre‑chorus–chorus structures, combining melancholic themes with a hopeful, forward‑looking tone. Lyrically, futurepop balances personal introspection with technological, futurist, and existential imagery. Production is polished and spacious, borrowing breakdown/build/drop dramaturgy from trance while retaining EBM’s club punch and synth‑pop’s melodic immediacy.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Indie pop is a melodic, DIY-rooted branch of alternative music that blends the immediacy of pop songwriting with the independence and aesthetics of underground scenes. It typically features jangly, clean-toned guitars, tuneful bass lines, compact song structures, and intimate, literate lyrics that balance sweetness with subtle melancholy. The sound often leans toward bright chord progressions, earworm choruses, and understated production, favoring charm and personality over gloss. Culturally, indie pop is tied to small labels, fanzines, and community radio, with influential scenes and imprints such as Postcard, Sarah, and Creation laying the groundwork for its global diffusion.

Miami bass is a high-energy, bass-forward hip hop and electro offshoot that emerged in South Florida during the mid-to-late 1980s. It is defined by booming TR-808 sub-bass, crisp handclaps and snares, uptempo breakbeats, and chant-like vocals that favor call-and-response hooks over dense lyricism. Often nicknamed "booty bass," the style prioritizes dancefloor function and car-audio impact, with many tracks effectively serving as "bass tests" for subwoofers. Melodic and harmonic elements are sparse and repetitive, while the rhythmic programming and low-end power drive the music’s party-centric atmosphere.

Rock and roll is a high-energy, dance-oriented popular music style that emerged in the United States in the early-to-mid 1950s. It fuses the 12‑bar blues and boogie‑woogie with the backbeat and instrumentation of rhythm & blues, the twang and storytelling of country, and the fervor of gospel. Its hallmark sound centers on a strong backbeat (accented on beats 2 and 4), driving rhythm sections, electric guitar riffs, prominent piano or saxophone leads, and catchy, chorus-forward songwriting. Typical harmonies revolve around I–IV–V progressions, often in 12-bar form, with swung or shuffle feels and punchy turnarounds. Culturally, rock and roll catalyzed a youth movement linked to dancing, teen identity, and social change. It bridged racial audiences by popularizing Black American musical traditions for mainstream listeners, and it laid the foundation for subsequent rock styles and much of modern pop.

Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.

UK drill is a dark, hard-edged offshoot of hip hop that emerged in London in the mid‑2010s. It is characterized by sliding 808 basslines, sparse minor‑key melodies, skittering hi‑hat rolls, and heavy, punchy drums programmed in a cold, half‑time groove around 138–144 BPM. Vocals are delivered in deadpan, menacing flows that draw on London road slang and, at times, Jamaican patois cadences. Lyrical themes often depict street realities, territoriality, and social pressure, set against an austere, cinematic soundscape. The genre’s sound design emphasizes tension—detuned pianos, eerie pads, choral stabs, and dissonant textures—while maintaining a head‑nodding bounce that makes it club‑potent despite its bleak tone. Developed by crews across South and East London, UK drill translated the template of Chicago drill through the lens of grime and UK road rap, becoming a globally influential style that reshaped drill scenes from New York to Sydney.

Underground hip hop is a loosely defined movement within hip hop culture that prioritizes artistic integrity, lyrical depth, and experimental or non-commercial production over mainstream trends. It is often associated with independent labels, DIY distribution, and regional scenes that cultivate distinctive aesthetics and voices. Musically, underground hip hop favors sample-rich, boom-bap or off-kilter drum programming, gritty textures, and unconventional song structures. Lyrically, it emphasizes complex wordplay, social commentary, personal storytelling, and abstract or avant-garde imagery. Culturally, it values community, crate-digging, and innovation, maintaining a skeptical stance toward commercial pressures.

West Coast hip hop is a regional style of hip hop that arose on the U.S. West Coast, especially in Los Angeles and the San Francisco Bay Area. It is known for its heavy funk-influenced grooves, prominent synthesizer leads, deep bass, and a laid-back but confident delivery. While the early scene mixed electro and old-school rap aesthetics, the late 1980s ushered in hard-edged street narratives associated with gangsta rap. In the early 1990s, Dr. Dre and peers popularized G-funk, a sleek, bass-heavy update that sampled and reinterpreted P-Funk. Later waves—from Bay Area mobb music and hyphy to Los Angeles “jerkin’” and ratchet—continued the region’s emphasis on catchy hooks, swagger, and club- and car-ready beats. Lyrically, West Coast hip hop ranges from party anthems and cruising music to vivid depictions of street life, social realities, and personal introspection, all delivered with distinctive regional slang and cadence.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.