Alamo Records

Drill is a subgenre of hip hop that emerged on Chicago’s South Side in the early 2010s. It is defined by stark, menacing production; booming 808 sub‑bass with frequent pitch slides; skittering hi‑hats; and sparse, minor‑key melodies built from pianos, synth pads, strings, bells, or eerie soundscapes. Vocals are typically deadpan or urgent, with ad‑libs punctuating lines. Lyrically, drill foregrounds raw street reportage—survival, trauma, crews, and contested territory—often delivered with bleak realism. Tempos in original Chicago drill tend to sit around 60–75 BPM (often felt in double‑time), while later UK and New York scenes adopt 130–145 BPM grids with off‑kilter snare placement and distinctive sliding 808 patterns. The overall aesthetic prioritizes weighty low end, rhythmic tension, and an uncompromising mood.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.