Dejavu Group

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

K-rap is the umbrella term for Korean-language rap and hip hop, blending U.S. hip hop aesthetics with Korean linguistic nuance, pop songcraft, and Seoul’s club/crew culture. It spans boom‑bap traditionalism, trap-forward bangers, and sleek pop-rap hybrids, often switching between Korean and English ("Konglish") for punchlines and flow. The genre is marked by tightly syncopated rhythms, 808-heavy low end, and hooks that may be sung in an R&B or pop style. Subject matter ranges from autobiographical hustle narratives and social commentary to playful wordplay and club‑centric bravado. Labels and crews, televised rap competitions, and crossover with K‑pop have all helped K-rap build a sizable domestic and global audience.

Rap is a vocal music style built on the rhythmic, rhymed, and often improvised spoken delivery of lyrics over a beat. It emphasizes flow, cadence, wordplay, and narrative, and is commonly performed over sampled or programmed drum patterns and loops. Emerging from block parties and sound-system culture in the Bronx, New York City, rap became the core vocal expression of hip hop culture alongside DJing, breakdancing, and graffiti. While it is closely linked to hip hop, rap as a technique and genre has also crossed into pop, rock, electronic, and global regional scenes. Musically, rap favors strong drum grooves (breakbeats, 808 patterns), sparse harmony, and loop-based structures that foreground the MC’s voice. Lyrically, it spans party chants and battle brags to intricate internal rhymes, social commentary, reportage, and autobiography.