Rajshri Music

Indian pop (often called Indi-pop) is a non-film popular music tradition from India that blends Western pop songcraft with Indian melodic sensibilities, rhythms, and languages. It emphasizes catchy hooks, verse–pre-chorus–chorus structures, and polished studio production while drawing on Hindustani/Carnatic ornamentation, folk percussion (like dhol and dholak), and Hinglish or regional-language lyrics. While its roots stretch back to earlier non-film releases, the genre truly blossomed in the 1990s with music videos on satellite TV, creating stars outside the Bollywood playback system and ushering in a nationwide pop culture wave.

Marathi pop is contemporary popular music performed in the Marathi language, emerging as a non-film counterpart to Marathi cinema songs and older non-film bhavgeet traditions. It pairs Indian pop and Bollywood-style production with regional melodic sensibilities and rhythms from Maharashtra. Typical tracks use verse–pre-chorus–chorus structures, catchy hooks, and polished vocals with light ornamentation drawn from Hindustani classical practice. Production ranges from acoustic band settings to synth-driven, dance-oriented arrangements, often featuring dholki-inspired grooves, electric bass, guitars, keyboards, and programmed drums. Lyrically, Marathi pop explores romance, friendship, youth culture, everyday life, and regional pride, and it is distributed through private albums, television music programs, and—especially in the 2010s and 2020s—streaming platforms and short-video apps.