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AKILYA-XON.RECCCORDS
Kazakhstan
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Bubblegum Bass
Bubblegum bass is a hyper-sweet, high-gloss strain of experimental pop that exaggerates mainstream chart tropes until they feel surreal. It blends candy-coated melodies, plastic synth timbres, and pitch-shifted vocals with club-ready drums and maximalist sound design. Emerging around the London-based PC Music collective, the style often juxtaposes childlike hooks with abrasive textures, sudden drops, and tongue-in-cheek, consumerist imagery. The production is meticulous and synthetic—supersaws, metallic hits, hard sidechaining, and formant-shifted toplines—yet it retains an earworm pop sensibility. The result is music that feels both satirical and sincere: an ecstatic, futuristic twist on electropop and dance-pop that helped set the stage for the wider hyperpop movement.
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Electronic
Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.
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Hard Drum
Hard drum is a UK-born strain of percussive club music that foregrounds heavy, syncopated drums, sharp transients, and minimal melodic content. Tracks often function as DJ tools: skeletal, high-impact, and designed to generate momentum and tension on the dancefloor. Drawing on UK funky’s swing, grime’s sound-design bite, and Afro-diasporic rhythms (kuduro, batida, gqom), hard drum emphasizes tuned toms, metallic hits, hand percussion, and sub-weighted kicks over sustained chords or vocal leads. The result is a stark, propulsive style that prizes polyrhythms, negative space, and sudden drops as its main dramatic devices.
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Hyperpop
Hyperpop is an internet-native pop movement known for its maximalist sound design, pitch-shifted vocals, and frenetic genre collisions. It exaggerates pop tropes—ultra-bright synths, hard-clipping drums, sugary hooks—then smashes them together with elements of club music, trap, and experimental electronica. The style favors hyper-synthetic timbres, extreme processing (auto‑tune, formant shifting, heavy sidechaining, distortion), and abrupt structural left turns. Lyrically, it swings between irreverent internet humor and disarmingly sincere confessions, often reflecting online identity, queerness, and hyper-modern life. Although diverse, the common thread is a playful, self-aware push of pop to surreal, high-saturation extremes.
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Melodding was created as a tribute to
Every Noise at Once
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