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Swishahouse
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Bounce
Bounce is a high-energy regional style of hip hop that emerged in New Orleans in the early 1990s. It is built on fast, repetitive party grooves, commanding chants, and call‑and‑response hooks that directly engage dancers and the crowd. Its signature rhythmic bed centers on the "Triggerman" beat (from the Showboys' 1986 track Drag Rap) and the "Brown Beat" break, usually driven by punchy TR‑808 drums, handclaps, and chopped vocal samples. Lyrics tend to be chant-like, local, and instructional—naming neighborhoods, wards, and housing projects, and cueing specific dance moves (notably twerking). Bounce’s performance tradition connects to New Orleans second‑line and parade culture: it’s communal, percussive, and built for the club and block party. The result is a kinetic, minimal, bass‑forward sound that prioritizes movement, crowd interaction, and relentless momentum.
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Chopped And Screwed
Chopped and screwed is a hip-hop remix technique and regional style that slows songs down dramatically—often to around 60–70 BPM—and lowers the pitch, creating a syrupy, heavy-lidded feel. DJs then "chop" the audio by cutting, repeating, and stuttering phrases, adding backspins, brakes, and pauses to exaggerate groove and space. Pioneered in Houston, Texas by DJ Screw in the early 1990s, the sound is closely tied to car culture (SLABs) and the codeine-lean aesthetic. While originally rooted in mixtapes of Southern rap, the approach has since been applied to R&B, pop, and even electronic music, becoming a widely imitated post-production sensibility across the internet era.
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Hip Hop
Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.
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Southern Hip Hop
Southern hip hop is a regional style of hip hop that arose across the American South and is defined by heavy 808 bass, syncopated drum programming, and a distinctive Southern drawl and slang. It blends club-ready rhythms with storytelling about regional pride, street realities, and everyday hustle. Sonically, it ranges from the minimalist, chant-driven energy of New Orleans bounce to the eerie, lo-fi darkness of early Memphis tapes and the syrupy, slowed textures of Houston’s chopped-and-screwed technique. In Atlanta, it incubated trap’s rolling hi-hats and sub-bass, while Miami pushed party-forward, bass-saturated tracks. The genre emphasizes powerful low end, catchy hooks, and call-and-response energy, and it fostered a strong independent label culture (No Limit, Cash Money) that shaped the modern rap business.
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Albums
Final Chapter 2K7
Michael Watts
All Freestyles 3 (Northside 10)
Swishahouse & Michael Watts
Classic Flows Vol 1
Michael "5000" Watts
90% Grindin, 10% Sleep
Michael “5000” Watts
Final Chapter 2K6 Controlling tha Underground
Michael 5000 Watts
Back Then
Mike Jones
F**k Action 14
Swishahouse & Michael Watts
Before da Kappa 2K3
Michael Watts, Swishahouse
Choppin' Em Up 4
Swishahouse
This Is Why Mike Jones Is Running the Game!
Mike Jones
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Artists
Eminem
DMX
Mike Jones
DJ Michael Watts
Lil' Keke
Big Pokey
Paul Wall
Ludacris
Jeezy
DJ Green Lantern
Lucky Luciano
Devin The Dude
GT Garza
Swishahouse
Magno
Various Artists
Jeezy, Young
Michael Watts
Archie Lee
Coota Bang
Yung Redd
Highway Yella
OG Ron C
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Melodding was created as a tribute to
Every Noise at Once
, which inspired us to help curious minds keep digging into music's ever-evolving genres.