M-TP Entertainment

V-pop (Vietnamese pop) is the mainstream popular music of Vietnam, blending Vietnamese melodic sensibilities with contemporary international pop production. It spans glossy dance-pop, emotive ballads, R&B-inflected vocals, hip hop crossovers, and EDM-driven hits, often presented with stylish music videos and idol-style performance aesthetics. Lyrically it centers on love, youth, friendship, and urban life, while occasionally referencing traditional culture through melodic turns or the subtle use of folk instruments. Since the 2010s, V-pop has adopted global pop playbooks—tight hooks, polished vocal stacks, choreographed stages—yet retains Vietnamese language prosody and songwriting cues that keep it distinct.