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ratchet

Ratchet

United States · 2000s

Dancing Intense Happy Dark

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Description

Ratchet is a club-focused hip-hop aesthetic that began in Louisiana in the mid-to-late 2000s and was popularized in the early 2010s by the "New West" in Los Angeles. It favors minimal, bouncy beats, chant-ready hooks, and call-and-response vocals aimed squarely at the dancefloor.

Typical production sits around 95–105 BPM, with dry 808 kicks, sharp claps or snaps on the backbeat, sparse sub-bass lines, and bright, short synth leads that repeat a two- or three-note motif. Songs often center on party culture, flirtation, and street swagger, using uncomplicated melodies and lots of space so vocals and crowd chants cut through.

The style’s mainstream breakthrough is closely tied to DJ Mustard’s sound: stripped-down drums, simple earworm top-lines, and infectious, handclap-driven grooves that powered a run of West Coast hits in the early to mid-2010s.

History

How to make a track in this genre

Top albums

My Krazy Life

Still Summer in the Projects

Still Summer in the Projects

10 Summers

Remember Me

Sage the Gemini

Hit Me When U Leave the Klub: The Playlist

Hit Me When U Leave the Klub: The Playlist

LA Gangster: Gangsta Grillz

LA Gangster: Gangsta Grillz

G Perico & DJ Drama

Main artists

Influenced by

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Southern Hip Hop

Southern hip hop is a regional style of hip hop that arose across the American South and is defined by heavy 808 bass, syncopated drum programming, and a distinctive Southern drawl and slang. It blends club-ready rhythms with storytelling about regional pride, street realities, and everyday hustle. Sonically, it ranges from the minimalist, chant-driven energy of New Orleans bounce to the eerie, lo-fi darkness of early Memphis tapes and the syrupy, slowed textures of Houston’s chopped-and-screwed technique. In Atlanta, it incubated trap’s rolling hi-hats and sub-bass, while Miami pushed party-forward, bass-saturated tracks. The genre emphasizes powerful low end, catchy hooks, and call-and-response energy, and it fostered a strong independent label culture (No Limit, Cash Money) that shaped the modern rap business.

Crunk is a high-energy substyle of Southern hip hop built for clubs, arenas, and call-and-response crowd participation. It emphasizes booming 808 kick drums, aggressive snare/clap backbeats, and simple, chant-like hooks delivered by a lead rapper and a hypeman or group vocals. The production is stark and percussive: sub-bass 808s, handclaps, clattering hi-hats, and brash synth stabs or brass hits carry most of the weight, with very little harmonic movement. Tempos typically sit around 70–80 BPM in half-time (or 140–160 BPM double-time), creating a stomping, anthemic feel. Lyrically, crunk focuses on amping the crowd—party commands, fight music, and swagger—more than narrative storytelling. The word “crunk,” a Southern slang blend of “crazy” and “drunk,” reflects its rowdy, cathartic intent.

Snap (often called snap rap) is a minimalist Southern hip hop style that foregrounds finger snaps in place of snares or claps, bouncy 808 bass, and chantable hooks. Emerging from Atlanta club culture in the early-to-mid 2000s, it favors sparse, dance-led grooves and simple, catchy melodies designed for call-and-response and line-dance moves. Beats typically sit around 70–80 BPM (or a 140–160 BPM double-time feel), with crisp snaps on the backbeat, subby 808 kicks, skittering hi-hats, and a few bright bell, marimba, or square-lead motifs. Lyrically, snap centers on party energy, dance instructions, swagger, and flirtation, keeping verses short and hooks repetitive for instant crowd appeal.

Hyphy is a high‑energy, party‑centric branch of Bay Area hip hop that emphasizes thumping 808s, chantable hooks, and a rowdy, participatory club atmosphere. Emerging primarily from Oakland, Vallejo, and surrounding Northern California cities, it is as much a dance and street culture as it is a sound. Tracks tend to be fast and percussive, built around heavy sub‑bass, crisp claps/snares, simple synth stabs, and call‑and‑response vocals designed to get crowds “going dumb.” The culture is closely tied to sideshows (informal car gatherings), “ghost riding the whip,” and distinctive Bay slang popularized by local icons.

West Coast Hip Hop

West Coast hip hop is a regional style of hip hop that arose on the U.S. West Coast, especially in Los Angeles and the San Francisco Bay Area. It is known for its heavy funk-influenced grooves, prominent synthesizer leads, deep bass, and a laid-back but confident delivery. While the early scene mixed electro and old-school rap aesthetics, the late 1980s ushered in hard-edged street narratives associated with gangsta rap. In the early 1990s, Dr. Dre and peers popularized G-funk, a sleek, bass-heavy update that sampled and reinterpreted P-Funk. Later waves—from Bay Area mobb music and hyphy to Los Angeles “jerkin’” and ratchet—continued the region’s emphasis on catchy hooks, swagger, and club- and car-ready beats. Lyrically, West Coast hip hop ranges from party anthems and cruising music to vivid depictions of street life, social realities, and personal introspection, all delivered with distinctive regional slang and cadence.

Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.

Jerk is a mid-1960s American soul and R&B dance-craze micro‑genre built around songs made specifically to accompany “the Jerk,” a sharp, elbows‑pumping dance that swept teen clubs and television shows in 1964–1966. Musically, jerk records sit in the Motown/Northern soul lane: tight 4/4 backbeats with loud handclaps and tambourine on the 2 and 4, walking or riffing electric bass, bright horn stabs, rhythm‑guitar chops, and concise lead vocals answered by call‑and‑response backing groups. Tempos typically fall in the 110–135 BPM range, and the harmony is straightforward (major‑key I–IV–V and 12‑bar blues variations), keeping the focus on groove and dance instructions. Lyrically they often include direct prompts—“Do the Jerk,” “Come on, jerk with me”—and crowd‑hyping ad‑libs. The sound is short, punchy, and radio‑ready, reflecting the live, sweaty energy of 1960s dance floors and TV dance shows.

Miami bass is a high-energy, bass-forward hip hop and electro offshoot that emerged in South Florida during the mid-to-late 1980s. It is defined by booming TR-808 sub-bass, crisp handclaps and snares, uptempo breakbeats, and chant-like vocals that favor call-and-response hooks over dense lyricism. Often nicknamed "booty bass," the style prioritizes dancefloor function and car-audio impact, with many tracks effectively serving as "bass tests" for subwoofers. Melodic and harmonic elements are sparse and repetitive, while the rhythmic programming and low-end power drive the music’s party-centric atmosphere.

G-funk (short for "gangsta-funk") is a West Coast hip hop style that blends gangsta rap lyricism with the smooth, melodic grooves of 1970s funk, especially the Parliament-Funkadelic (P-Funk) tradition. It is characterized by slow-to-mid tempos, warm and heavy basslines, lush chords, prominent high-pitched synth leads (often Moog-style whistles), talkbox/vocoder hooks, and relaxed, behind-the-beat drum programming. The sound feels laid-back and summery even when the subject matter is gritty, pairing street narratives with feel-good, bass-driven bounce. G-funk defined the early-to-mid 1990s Los Angeles sound—popularized by Dr. Dre, Snoop Dogg, Warren G, and Nate Dogg—and became one of the most commercially successful and widely recognizable flavors of hip hop.

Has influenced

Pop rap blends the rhythmic vocal delivery and beat-centric production of hip hop with the catchy hooks, polished structures, and radio-friendly sensibilities of pop music. It typically features melodic choruses (often sung), accessible themes, and mid-tempo grooves designed for mass appeal. Production prioritizes clean, bright sonics, simple harmonic progressions, and memorable top-line melodies, while verses keep to clear, punchy flows that are easy for broad audiences to follow. Because it sits between two commercial powerhouses—pop and hip hop—pop rap has frequently served as a gateway for mainstream listeners to explore rap, while giving hip hop artists a framework to cross over to pop charts.

Pop R&B is a commercially minded blend of contemporary R&B vocal traditions with pop songcraft and hooks. It emphasizes smooth, melismatic singing, ear-catching choruses, and polished, radio-friendly production. The style typically pairs R&B’s rhythmic feel, gospel-influenced harmonies, and soulful timbres with pop’s concise structures, sing-along toplines, and high-gloss sound design. Drum programming often ranges from swing-laden grooves to trap-adjacent hi-hat patterns, while lush synth pads, electric pianos, and bright guitar accents provide harmonic warmth. Lyrically, Pop R&B gravitates toward romance, desire, heartbreak, empowerment, and aspirational themes, delivering them with an intimate, highly produced vocal presence. Across decades, Pop R&B has adapted to changing production aesthetics—from new jack swing and dance-pop crossovers in the late 1980s and 1990s, to hip-hop– and EDM-informed textures in the 2000s and streaming-era minimalism in the 2010s–2020s—while remaining anchored by standout vocal performance and pop accessibility.

Trap soul is a fusion of contemporary R&B singing and songwriting with the sonic palette and rhythmic feel of trap. It features moody, minor‑key harmonies; airy pads and Rhodes/piano textures; deep 808 sub‑bass with glides; and skittering hi‑hat rolls and halftime drum patterns. Vocals often blend crooning and rapping, with intimate, confessional lyrics about love, heartbreak, desire, ambition, and late‑night introspection. The production is typically spacious and minimal, prioritizing atmosphere and groove over density. Subtle Auto‑Tune, layered ad‑libs, and lush reverbs/delays are common, giving tracks a nocturnal, cinematic feel.

Twerk is a club-focused bass music style centered around 95–105 BPM grooves, half-time drum patterns, and heavy 808 sub-bass. It emphasizes body-centric, low-end movement and space, leaving room for the iconic twerking dance that gave the style its name. The genre inherits the call-and-response party energy and chant-like vocals of New Orleans bounce and Southern hip hop, then refines it with EDM-style builds, drops, and sound design. Production typically features a snare or clap on beat 3 (half-time feel), sparse but punchy kick patterns, syncopated percussion, brass/synth stabs, and vocal chops or commands that cue the dancefloor. The result is high-impact, bass-forward music designed for big speakers and crowd participation.

West Coast Hip Hop

West Coast hip hop is a regional style of hip hop that arose on the U.S. West Coast, especially in Los Angeles and the San Francisco Bay Area. It is known for its heavy funk-influenced grooves, prominent synthesizer leads, deep bass, and a laid-back but confident delivery. While the early scene mixed electro and old-school rap aesthetics, the late 1980s ushered in hard-edged street narratives associated with gangsta rap. In the early 1990s, Dr. Dre and peers popularized G-funk, a sleek, bass-heavy update that sampled and reinterpreted P-Funk. Later waves—from Bay Area mobb music and hyphy to Los Angeles “jerkin’” and ratchet—continued the region’s emphasis on catchy hooks, swagger, and club- and car-ready beats. Lyrically, West Coast hip hop ranges from party anthems and cruising music to vivid depictions of street life, social realities, and personal introspection, all delivered with distinctive regional slang and cadence.

Contemporary R&b

Contemporary R&B is a sleek, modern evolution of rhythm and blues that fuses the emotive vocal traditions of soul and gospel with the songwriting immediacy of pop, the rhythmic vocabulary of hip hop, and polished electronic production. Its hallmarks include melismatic lead vocals, lush stacked harmonies, mid‑tempo grooves or slow jams built on drum-machine patterns and 808 bass, and sophisticated chord colors (maj7, min9, add9). The style spans tender ballads to club‑ready tracks, but consistently centers intimacy, romance, empowerment, and personal reflection in its lyrics. While rooted in classic R&B, it differentiates itself through contemporary sound design, hook‑driven structures, and production aesthetics shaped by post‑disco, boogie, quiet storm, and later hip‑hop and trap rhythms.

Trap latino (Latin trap) is a Spanish-language offshoot of Southern U.S. trap that fuses the dark, bass-heavy aesthetics of trap with the rhythmic DNA and songwriting sensibilities of the Latin urbano spectrum (reggaeton, dembow, Latin hip hop). Beats typically sit around 70–75 BPM (or 140–150 BPM double-time), driven by sliding 808 bass lines, skittering hi-hat rolls, and crisp snares/claps. Vocals range from gritty rap to heavily Auto-Tuned, melodic hooks, often delivered in Spanish or Spanglish. Lyrical themes oscillate between street realism, romance, hedonism, and introspection, with production palettes favoring minor keys, eerie pads, bell/pluck motifs, and space that lets low-end energy shine. Born in Puerto Rico mid-2010s, the style quickly crossed into the broader Latin urbano market and global pop, reshaping the sound of contemporary Latin music and catalyzing crossovers with regional Mexican, pop, and reggaeton scenes.

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