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By Future
Albums
By Future
What A Time To Be Alive
September 20, 2015
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Trap
Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.
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Atl Hip Hop
Atl hip hop is the Atlanta-centered branch of Southern hip hop that helped shift rap’s commercial and stylistic center of gravity away from the U.S. coasts. It is known for bass-forward production, club-ready rhythms, and a wide range of approaches—from funk and soul-influenced rap to the sharper, hi-hat-driven sound that later became closely associated with trap. Lyrically it often balances local pride and street reportage with party energy, charismatic ad-libs, and melodic hooks designed for radio and clubs.
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Southern Hip Hop
Southern hip hop is a regional style of hip hop that arose across the American South and is defined by heavy 808 bass, syncopated drum programming, and a distinctive Southern drawl and slang. It blends club-ready rhythms with storytelling about regional pride, street realities, and everyday hustle. Sonically, it ranges from the minimalist, chant-driven energy of New Orleans bounce to the eerie, lo-fi darkness of early Memphis tapes and the syrupy, slowed textures of Houston’s chopped-and-screwed technique. In Atlanta, it incubated trap’s rolling hi-hats and sub-bass, while Miami pushed party-forward, bass-saturated tracks. The genre emphasizes powerful low end, catchy hooks, and call-and-response energy, and it fostered a strong independent label culture (No Limit, Cash Money) that shaped the modern rap business.
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Pop Rap
Pop rap blends the rhythmic vocal delivery and beat-centric production of hip hop with the catchy hooks, polished structures, and radio-friendly sensibilities of pop music. It typically features melodic choruses (often sung), accessible themes, and mid-tempo grooves designed for mass appeal. Production prioritizes clean, bright sonics, simple harmonic progressions, and memorable top-line melodies, while verses keep to clear, punchy flows that are easy for broad audiences to follow. Because it sits between two commercial powerhouses—pop and hip hop—pop rap has frequently served as a gateway for mainstream listeners to explore rap, while giving hip hop artists a framework to cross over to pop charts.
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Hip Hop
Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.
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Melodding was created as a tribute to
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