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Progg is a Swedish countercultural music movement of the early 1970s characterized by left‑wing politics, grassroots organizing, and a deliberate rejection of commercial mainstream music. Although its name resembles "prog," progg is not simply progressive rock; it spans folk, rock, jazz, psychedelia, and experimental forms tied together by socially conscious lyrics and DIY ethics. Typical progg recordings favor Swedish‑language vocals, collective authorship, and community‑run labels, and they often fuse Swedish folk melodies and dance rhythms with electric rock instrumentation. The result ranges from acoustic protest songs and theatre‑music to fuzz‑driven jams and complex, RIO‑leaning avant‑rock, united by an emphasis on political content and cultural independence.