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By A$AP Rocky
Albums
By A$AP Rocky
Peso
November 16, 2011
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Cloud Rap
Cloud rap is a hip hop microgenre defined by ethereal, reverb‑drenched textures, soft pads, and minimal drum programming that creates a floating, dreamlike atmosphere. Beats tend to be sparse and space-conscious, with airy synths, distant vocal samples, and gentle 808s supporting raps that are often introspective, deadpan, or emotionally detached. The sound crystallized online in the early 2010s through platforms like DatPiff, Tumblr, and SoundCloud, pairing Southern rap rhythms with ambient and chillwave aesthetics. Rather than virtuosic density, cloud rap prizes mood, negative space, and a sense of weightlessness, translating internet-era solitude and nostalgia into hazy, pastel-toned hip hop.
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Chopped And Screwed
Chopped and screwed is a hip-hop remix technique and regional style that slows songs down dramatically—often to around 60–70 BPM—and lowers the pitch, creating a syrupy, heavy-lidded feel. DJs then "chop" the audio by cutting, repeating, and stuttering phrases, adding backspins, brakes, and pauses to exaggerate groove and space. Pioneered in Houston, Texas by DJ Screw in the early 1990s, the sound is closely tied to car culture (SLABs) and the codeine-lean aesthetic. While originally rooted in mixtapes of Southern rap, the approach has since been applied to R&B, pop, and even electronic music, becoming a widely imitated post-production sensibility across the internet era.
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Pop Rap
Pop rap blends the rhythmic vocal delivery and beat-centric production of hip hop with the catchy hooks, polished structures, and radio-friendly sensibilities of pop music. It typically features melodic choruses (often sung), accessible themes, and mid-tempo grooves designed for mass appeal. Production prioritizes clean, bright sonics, simple harmonic progressions, and memorable top-line melodies, while verses keep to clear, punchy flows that are easy for broad audiences to follow. Because it sits between two commercial powerhouses—pop and hip hop—pop rap has frequently served as a gateway for mainstream listeners to explore rap, while giving hip hop artists a framework to cross over to pop charts.
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East Coast Hip Hop
East Coast hip hop is a regional style of hip hop that emerged in New York City and the surrounding Northeastern United States. It is characterized by complex lyricism, dense rhyme schemes, gritty urban storytelling, and sample-heavy production that draws from funk, soul, and jazz records. Rhythmically, the sound is often associated with "boom-bap" drum patterns—hard-hitting kicks and crisp snares at moderate tempos—alongside chopped breakbeats, basslines, and DJ techniques such as scratching. The approach places the MC’s voice, cadence, and wordplay at the center, while the producer crafts a textured, crate-dug backdrop. Culturally, East Coast hip hop foregrounds authenticity, social commentary, and competitive MCing, while its crews and collectives (from Juice Crew to Native Tongues and Wu-Tang Clan) helped define hip hop’s golden age and set standards for lyrical excellence and sample-based beatmaking.
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