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By Pharrell Williams
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By Pharrell Williams
Out Of This World
April 6, 2015
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Genres
Edm
EDM (Electronic Dance Music) refers to the mainstream, festival-oriented wave of electronic dance styles that rose to global prominence in the early 2010s. It emphasizes high-energy drops, ear-catching toplines, and crowd-pleasing arrangements designed for large stages and mass audiences. Musically, EDM typically sits around 124–130 BPM with a strong four-on-the-floor kick, wide supersaw leads, bright plucks, and heavily sidechained pads and basses for a pumping feel. Tracks are structured around tension-and-release: intros and builds lead to explosive drops, followed by breakdowns that rebuild energy. Vocals and pop-style songwriting frequently appear, enabling crossover success on radio and streaming platforms.
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Post-Teen Pop
Post-teen pop is a strand of mainstream and alternative-leaning pop that emerges when teen-pop artists and their audiences age into early adulthood. The sound keeps the immediacy and melody of teen pop, but deepens the subject matter and broadens the production palette with alt-pop, electropop, R&B, and indie sensibilities. Songs typically feature glossy but tastefully restrained production, hook-forward toplines, and lyrics about independence, relationships with more nuance, and self-definition after adolescence. Compared with teen pop, tempos are slightly wider in range, beats can be moodier or more minimal, and synth textures and guitar or R&B inflections are more common.
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Ratchet Music
Ratchet music is a minimalist, club-focused strain of West Coast hip hop that coalesced in the early 2010s, most closely associated with Los Angeles producer DJ Mustard. It emphasizes sparse drum programming built from 808 kicks, handclaps, crisp hi‑hats, and simple percussive fills; bouncy tempos around 95–105 BPM; short, catchy synth or piano stabs; and a weighty sub‑bass that leaves ample space for vocals. Culturally and lyrically, it channels “ratchet” party culture and slang—rooted in Louisiana (notably Shreveport’s nickname “Ratchet City”) and amplified by the L.A. party scene—favoring braggadocio, nightlife, flirtation, and chant‑able hooks over dense lyricism. The result is a stripped‑down, hook‑driven sound engineered for dance floors and radio rotation.
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