Closer to the People

Indie pop is a melodic, DIY-rooted branch of alternative music that blends the immediacy of pop songwriting with the independence and aesthetics of underground scenes.

Folk pop is a commercially friendly blend of traditional folk sensibilities and modern pop songwriting. It preserves the acoustic instrumentation, close harmonies, and storytelling of folk while adopting pop structures, memorable hooks, and radio-ready production.

Easy listening is a lush, melodic, and unobtrusive style of popular orchestral music designed to be pleasant in the foreground and effortless in the background. It favors smooth textures, lyrical melodies, and gentle rhythms over virtuosic display or dense complexity.