6 Million

Scam rap is a late-2010s branch of hip hop that centers lyrically on internet fraud, credit card swiping, identity theft, and the broader hustle culture surrounding online schemes. Musically, it favors sparse, often loop-based trap beats with punchy drums, sub-bass, and minimal melodic material. Rappers commonly use a deadpan or conversational delivery, punch-in recording, and off-kilter bar placement that rides just ahead of or behind the beat. The tone is equal parts instructional, braggadocious, and comedic, with jargon-rich storytelling that reads like play-by-play tutorials of illicit schemes. The style is most closely associated with the Detroit/Flint scene, where its punch-in flow, dry humor, and hyper-specific detail became stylistic signatures.